This project, though initially simple, evolved in unexpected ways into a comprehensive UX challenge as I began to understand the considerations involved with scalable organizations such as Civita Laurea. Creating clear usage standards for the business was straightforward enough. However, developing various administrative collateral and educational templates required considering both the teachers and their students as the users. This process provided valuable insights into the importance of organization and effectively mapping client and user needs, especially if the deliverables involve reusable and customizable assets.
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Looking for a refresh of their marketing and branding collateral for both print and web, I thought it was vital to bring colour and motion to the forefront in order to showcase Civita Laurea's aim of a dynamic and scalable 'EdTech' consultancy service. Inviting, simple, sleek, and legible design was essential as I considered the needs of their website, as well as for their video lessons.
